Parties
#partiesIdentifies the brand, creator, social account and selected US or UK template. Use legal names where possible.
Review: Confirm the signing entities and each signer’s authority.
Free US and UK template
Influencer Marketing Contract Builder
Build a creator agreement from a versioned clause library. Define deliverables, payment, usage rights, exclusivity and disclosure, then export an editable Word file or PDF for review.
Clause library v2026.07, reviewed 2026-07-19. No signup and no uploaded contract data.
1
Choose US or UK
Use jurisdiction-labelled disclosure language and primary regulator guidance.
2
Build and inspect
See every clause update live, with plain-language notes and counsel-review flags.
3
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Download editable DOCX, print-ready PDF or plain text without creating an account.
Informational template: review every term with the other party and have qualified counsel approve high-value, cross-border or rights-heavy agreements before signature.
Parties
Who's signing this agreement?
INFLUENCER COLLABORATION AGREEMENT
v2026.07This Agreement is entered into as of August 17, 2026 between:
Brand: _______________ ("Brand")
Creator: _______________ ("Creator")
Handle: _______________
Platform: Instagram
Template jurisdiction: United States1. CAMPAIGN
v2026.07Campaign: _______________ Description: _______________ Period: 2026-08-17 to 2026-09-16
2. DELIVERABLES
v2026.07The Creator shall produce and publish: 1. 1× Reel All content must be published on the Creator’s Instagram account(s) during the Campaign Period.
3. COMPENSATION
v2026.07The Brand shall pay the Creator a flat fee of $___ USD. Payment: • $0 upon signing • $0 upon delivery of all content
Counsel review recommended for this clause.
4. CONTENT RIGHTS & USAGE
v2026.07The Brand may repost or share the Creator’s content on its own organic social media channels with credit to the Creator. The Brand may NOT use the content in paid advertising or whitelisted/partnership ads without separate written consent. The Creator retains full copyright ownership of all content produced under this Agreement. The Brand is granted a non-exclusive license for organic use only.
Counsel review recommended for this clause.
5. CONTENT POSTING DURATION
v2026.07All published content must remain live on the Creator’s Instagram account(s) for a minimum of 12 months from the date of publication. After this minimum period, the Creator may remove or archive the content at their discretion. The Brand will be notified before removal where practical.
6. EXCLUSIVITY
v2026.07No exclusivity restrictions apply. The Creator may work with competing brands during and after the Campaign Period.
Counsel review recommended for this clause.
7. CONTENT APPROVAL
v2026.07Content must be submitted for review prior to publication. The Brand may request one (1) round of revision. Process: 1. Creator submits draft (media + caption) via email 2. Brand has 48 hours to respond 3. No response within 48 hours = deemed approved 4. Revisions must be specific and within the original brief scope The Brand may not request changes that fundamentally alter the Creator’s voice or style.
8. DISCLOSURE & COMPLIANCE (US)
v2026.07The Creator and Brand shall comply with applicable US advertising and endorsement requirements, including the FTC Endorsement Guides. The Creator shall clearly and conspicuously disclose any material connection with the Brand in plain language placed with the endorsement where the audience is likely to notice it. Disclosures must be included in the content itself when the format requires and must not be hidden after a “more” link or among unrelated hashtags. The Creator shall give an honest account of their experience and shall not make objective product claims unless the Brand has supplied adequate substantiation. The Brand shall not request or encourage the Creator to omit or obscure required disclosures.
Counsel review recommended for this clause.
9. TERMINATION
v2026.07Either party may terminate with 14 days’ written notice if the other party breaches any material term and fails to cure within 7 days. Upon termination: • If Brand terminates without cause: Creator is owed payment for completed work • If Creator terminates without cause: Creator refunds pre-payments for undelivered content • Published content remains subject to the usage rights in the Content Rights section Either party may terminate immediately if the other engages in illegal, fraudulent, or reputation-damaging conduct. Portfolio Rights: The Creator retains the right to display all content produced under this Agreement in their personal portfolio, pitch decks, and case studies, regardless of usage rights granted.
Counsel review recommended for this clause.
10. CONFIDENTIALITY
v2026.07Both parties shall keep confidential all non-public information shared during this collaboration — including strategy, launch dates, pricing, sales data, and financial terms. This obligation survives termination for 12 months. The Creator may disclose the partnership’s existence (as required by law) but not specific compensation or internal brand information.
Counsel review recommended for this clause.
11. AI CONTENT PROTECTION
v2026.07The Brand shall NOT, without separate written consent and additional compensation: • Create synthetic, AI-generated, or deepfake content using the Creator’s likeness, voice, or persona • Use the Creator’s content, imagery, voice, or likeness to train, develop, or improve AI or machine learning models • Apply generative AI tools to modify the Creator’s content in ways that alter the Creator’s appearance, voice, or message Standard, non-generative editing (color correction, cropping, formatting for different platforms) is permitted. The Creator retains the right to approve any AI-assisted modifications before the Brand publishes or distributes the modified content.
Counsel review recommended for this clause.
12. SIGNATURES
v2026.07By signing, both parties agree to all terms above. _________________________________ _________________________________ [Brand] [Creator] Authorized Representative Creator Date: _______________ Date: _______________
Informational template only. This is not legal advice. Review the agreement with the other party and qualified counsel before signature. Clause library v2026.07.
What an influencer contract needs to settle
A useful creator agreement turns campaign assumptions into testable obligations. It names the work, the money, the licence and the exit. The builder keeps those decisions separate so a broad phrase such as “marketing use” cannot quietly cover paid ads, editing and perpetual distribution.
| Right | Contract question |
|---|---|
| Organic reposting | Which brand-owned social accounts may repost the content? |
| Paid media | Can the brand run the content as ads, and on which channels? |
| Creator-handle ads | Can the brand advertise through the creator account, and who controls access? |
| Duration and renewal | When do rights begin and end, and how are renewals priced? |
| Territory | Which countries or markets are covered? |
| Editing | Are crops, captions, translations, cutdowns or generative changes allowed? |
| Sublicensing | Can agencies, retailers or affiliates use the content? |
| Ownership | Does the creator retain copyright, grant a licence or assign ownership? |
Price the planned rights before finalising the fee with the influencer campaign ROI calculator. For a broader planning workflow, use the guide to writing an influencer contract.
Versioned influencer contract clause library
Each clause has a stable link, plain-language purpose and review note. Use the links to discuss one term with a creator, brand, editor or counsel without sending an entire template.
Campaign period
#campaignNames the campaign, describes the work and sets the dates during which the parties expect it to run.
Review: Check that campaign dates align with delivery and approval deadlines.
Deliverables
#deliverablesDefines the platform, format, quantity and content requirements so both sides can tell when the work is complete.
Review: Add format, length, posting date, link, tag and revision requirements.
Compensation
#compensationRecords the fee, products, commission, currency, payment schedule and any agreed conditions for payment.
Review: Counsel should review penalties, withholding rights, tax language and non-cash compensation.
Counsel reviewContent usage rights
#usage-rightsSeparates creator ownership from the brand’s licence and defines channels, paid media rights, duration and permitted edits.
Review: Counsel should review any ownership transfer, perpetual licence, sublicensing, likeness rights or cross-border use.
Counsel reviewPosting duration
#posting-durationStates how long sponsored content must stay live on the creator’s account and what happens after that period.
Review: Make the duration commercially realistic and address platform removal outside the creator’s control.
Exclusivity
#exclusivityDefines which paid competitor work is restricted, the category covered and how long the restriction lasts.
Review: Counsel should review broad or long restrictions, especially full exclusivity and cross-border deals.
Counsel reviewContent approval
#content-approvalSets the review channel, response time and number of revisions while protecting the agreed creative scope.
Review: Define what counts as an in-scope revision and what happens when feedback is late.
US advertising disclosure
#disclosure-usRequires clear disclosure of a material connection and truthful endorsements under the selected US template.
Review: Counsel should confirm the disclosure instructions for the campaign format, audience and current FTC requirements.
Counsel reviewUK advertising disclosure
#disclosure-ukRequires advertising to be obviously identifiable, normally with a prominent Ad label upfront, under the selected UK template.
Review: Counsel should confirm how the CAP Code and consumer law apply to the campaign and target audience.
Counsel reviewTermination
#terminationExplains when either party can end the agreement, whether there is a cure period and what happens to payment and published work.
Review: Counsel should review cancellation fees, refund duties, takedown rights and immediate termination triggers.
Counsel reviewConfidentiality
#confidentialityProtects defined non-public campaign information while allowing required advertising disclosures.
Review: Counsel should define confidential information, exclusions, duration and legally required disclosures.
Counsel reviewMorals clause
#moralsAllows termination for specified serious conduct and can be drafted to protect the creator and brand mutually.
Review: Counsel should narrow subjective triggers and specify payment consequences.
Counsel reviewAI and likeness protection
#ai-protectionRequires separate consent before synthetic media, voice or likeness replication, model training or material generative edits.
Review: Counsel should align this clause with the usage licence, privacy rights and the law governing the parties.
Counsel reviewForce majeure
#force-majeureAddresses delays caused by defined events outside either party’s reasonable control and preserves payment for completed work.
Review: Counsel should tailor the covered events, notice requirements and termination period.
Counsel reviewIndemnification
#indemnificationAllocates responsibility for certain third-party claims, breaches, product issues and intellectual-property disputes.
Review: This clause can create substantial liability. Counsel review is required before use.
Counsel reviewGoverning law and disputes
#dispute-resolutionSelects governing law and a process such as mediation, arbitration or litigation for resolving disputes.
Review: Counsel review is required. Do not leave the jurisdiction blank or assume the selected template decides governing law.
Counsel reviewSignatures
#signaturesProvides signature and date fields for the authorised brand representative and creator.
Review: Confirm whether electronic signatures and counterparts are acceptable for the parties.
US and UK disclosure templates
United States
The US clause requires clear disclosure of a material connection, placement with the endorsement, honest experience and substantiation for objective claims. It links directly to FTC guidance.
Read the US disclosure clauseUnited Kingdom
The UK clause requires advertising to be obviously identifiable and calls for a prominent Ad label upfront. It links directly to ASA and CAP guidance.
Read the UK disclosure clauseFive contract mistakes to resolve before signature
1
Vague deliverables
List the platform, format, dimensions, length, quantity, due date, posting date, tags, links and revision scope.
2
One catch-all rights sentence
Separate organic use, brand-account ads, creator-handle ads, editing, territory and term.
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Undefined exclusivity
Name the restricted competitors or category, the covered work and the start and end dates.
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No cancellation economics
State what is owed for completed work, reserved production time, expenses and unused rights when the deal ends.
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A blank governing-law clause
The US or UK template selection does not settle governing law. Choose it deliberately with counsel.
Influencer contract builder questions
No. The builder provides an informational starting point and plain-language clause explanations. The parties should negotiate the terms and qualified counsel should review high-value, cross-border or rights-heavy agreements before signature.
The selection changes the advertising-disclosure clause and supporting regulator guidance. The US template references FTC endorsement requirements. The UK template references ASA and CAP expectations for an upfront Ad label. The selection does not decide governing law.
Yes. Download the editable Word file to revise language, add deal-specific terms and share tracked changes. You can also download a PDF or copy the full text.
At minimum, identify the parties, campaign dates, exact deliverables, compensation, approval process, disclosure duties, usage rights, posting duration, exclusivity, termination terms and signatures. Add confidentiality, AI, indemnity and dispute clauses only when they fit the deal and have been reviewed.
Separate organic reposting, paid ads on brand accounts and ads through the creator account. For each right, define channels, territory, duration, editing permissions, sublicensing, renewal, takedown and compensation. State whether the creator keeps ownership or assigns it.
The draft is stored only in your browser local storage so it can be restored on the same device. The builder does not require an account or upload the agreement.
Influship platform
Now find the right creators
You've got the contract sorted. Influship helps you discover and evaluate the creators worth signing — with AI that understands real-world context, audience quality, and brand fit.