glossary

Influencer marketing, explained

Clear definitions of the terms you'll encounter when running influencer campaigns — from discovery to measurement.

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Discovery & Search

Influencer Discovery

The process of finding and identifying relevant social media creators for brand campaigns using search tools, databases, or platforms.

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Influencer Vetting

The process of evaluating a creator’s audience quality, content authenticity, brand safety, and performance before entering a paid partnership.

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Campaign Management

Influencer Outreach

The process of contacting creators to propose brand partnerships, including personalized pitches, follow-ups, and relationship building.

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Influencer CRM

Software designed to track and manage brand-creator partnerships, centralizing communication, campaigns, contracts, and performance data.

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Industry Concepts

Influencer Marketing Platform

Software that helps brands discover, evaluate, manage, and measure influencer partnerships at scale — combining creator search, CRM, campaign tracking, and analytics.

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influship platform

Find the right creators, faster

Influship is an AI-powered search and analysis platform. Discover and evaluate creators by real-world context like moments, tone, and vibe.

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