fintech · investing · personal finance

The Best Finance Creators for Brand Campaigns

A working shortlist of finance creators worth talking to first — personal-finance educators, fintech-friendly investing voices, founder-creators, and credentialed money writers. Live and hand-verified follower data.

11 hand-picked creators · real follower & engagement data

See the shortlist Search 5M+ live profiles

who this is for

Use this list when you're briefing a finance campaign next quarter.

Finance is the highest-trust influencer category — one bad pairing and you have a regulatory problem. This list is biased toward creators with credentialed authority (CFP, NYT bestseller, real journalism background) or proven audience-trust signal. We mix Influship-indexed creators with hand-verified picks from outside the database.

Fintech, banking, and brokerage apps launching new products

Investment platforms and robo-advisors needing creator-led education

Personal-finance media, courses, and book launches

Credit, insurance, and tax-prep brands targeting younger demos

our quality bar

What we look for before a creator makes this list.

Real credentials or demonstrated track record — not just charisma

Audience that takes action: subscriptions, course buyers, newsletter opens

Brand-safe enough to clear compliance review at financial services brands

A mix of educator, journalist, and founder voices

the shortlist

11 finance creators worth briefing.

Ranked editorially — not by follower count alone. Open any profile, or use Influship to expand the set with lookalikes, audience filters, and live brand-mention data.

01Macro

Tiffany "The Budgetnista" Aliche

@thebudgetnista

NYT-bestselling money educator. Founder of Get Good with Money.

678K

followers

0.84%

engagement

2.3/wk

cadence

Tiffany has built the most-respected personal-finance education franchise for Black women in the US — NYT bestseller, Live Richer Challenge, and multiple brand partnerships. 677K IG, verified. Best when a brand wants educator-led, community-trusted finance content.

best for

Banking, credit-building, and budgeting brandsWomen-led finance and wealth-building partnershipsEducation-led financial services launches

recent brand work

Get Good with Money (founder)
Mali Money (founder)
Major banking partnerships

why they convert

NYT-bestselling book + financial education franchiseBrand-founder credibilityCommunity-trusted educator positioning

Find creators like Tiffany Open profile

02Macro

Mariana Antaya

@mar_antaya

NYC technologist on the intersection of money and tech.

455K

followers

2.21%

engagement

2.3/wk

cadence

Mariana sits at the rare intersection of tech-credible (NYC developer background) and finance-content — 455K IG, 2.21% engagement, verified. Best for fintech and developer-finance crossover brands.

best for

Fintech app launches and developer-finance toolsInvesting platforms targeting tech audiencesTechnical or "smart money" education brands

recent brand work

Fintech and developer brand integrations

why they convert

Tech + finance hybrid backgroundStrong macro engagement (2.21%)NYC base = tech-finance crossover

Find creators like Mariana Open profile

03Macro

Humphrey Yang

@humphreytalks

"Humphrey Talks" — explainer-led finance for a young audience.

898K

followers

4.12%

engagement

3.9/mo

cadence

Humphrey built one of the most-watched finance education accounts on TikTok and Instagram on accessible, demo-led explainers. ~3M followers. Best for fintech and consumer-finance brands wanting Gen Z and young-millennial reach.

best for

Fintech apps and brokerages targeting young demosCredit cards and consumer-finance launchesInvesting-101 partner content briefs

recent brand work

Multiple fintech and banking partnerships
Major investing-platform integrations

why they convert

Explainer-led format converts in financeCross-platform: TikTok + IG + YouTubeStrong Gen Z and millennial reach

Find creators like Humphrey Open profile

04Mega

Vivian Tu

@your.richbff

"Your Rich BFF" — ex-JPMorgan trader turned finance creator.

3.88M

followers

0.59%

engagement

2.5/wk

cadence

Vivian turned a 6-year JP Morgan equity trading career into the most-followed female finance creator under 35 — ~3M IG, book deal, podcast. Best when a brand wants women-led, Wall-Street-credible content for a millennial / Gen Z audience.

best for

Women-first investing apps and platformsBanking and credit-building brandsWall Street alumni / 'real Wall Street' positioning

recent brand work

Multiple Big Tech and fintech brand integrations
Networth book + tour

why they convert

Ex-JP Morgan equity trader credentialsStrong cross-platform reachWomen-led finance authority

Find creators like Vivian Open profile

05Mega

Tori Dunlap

@herfirst100k

Founder of Her First $100K. NYT-bestselling money author.

2.25M

followers

1.00%

engagement

1.6/wk

cadence

Tori built Her First $100K from a viral TikTok into a multi-product women's finance brand. ~3M IG, NYT bestseller, podcast. Best for women-first finance brands and investing apps with a feminist / anti-patriarchy positioning angle.

best for

Women-first banking, investing, and credit productsPersonal-finance courses and booksFemale-founder co-marketing partnerships

recent brand work

Her First $100K (founder)
Financial Feminist book (NYT bestseller)
Multiple women-led fintech partnerships

why they convert

Brand-founder credibilityDistinct feminist-finance positioningLong-form podcast extension

Find creators like Tori Open profile

06Mega

Erika Kullberg

@erikankullberg

Lawyer-turned-creator. "Read the fine print" finance content.

5.30M

followers

2.50%

engagement

1.2/wk

cadence

Erika is a licensed attorney turned finance creator — most-followed lawyer on social media. ~9M IG / TikTok combined. Best for credit-card, banking, and travel-rewards brands where the "read-the-fine-print" angle creates natural content hooks.

best for

Credit cards and consumer finance with reward complexityTravel-rewards programs and airlinesBanking and savings partnerships

recent brand work

Multiple credit-card and banking partnerships
NYT-bestselling book deal

why they convert

Lawyer credentials — high trust + brand-safe"Read the fine print" content format is sponsor-friendlyLargest reach in the category

Find creators like Erika Open profile

07Mega

Graham Stephan

@gpstephan

YouTube finance OG. Real estate + investing creator.

482K

followers

5.84%

engagement

0.9/mo

cadence

Graham built one of the most consistent YouTube finance channels — ~4M YouTube subs, ~1.5M IG. Real-estate, investing, and brokerage education. Best for investing platforms and real-estate brands wanting consideration-stage long-form content.

best for

Investing apps and brokeragesReal-estate platforms and mortgage brandsLong-form consideration-stage YouTube partnerships

recent brand work

Public.com (host)
Multiple investing-platform partnerships
Iced Coffee Hour podcast

why they convert

YouTube long-form depth converts in financeReal-estate creator authorityBrand-host of Public.com

Find creators like Graham Open profile

08Mega

Ramit Sethi

@ramit

NYT-bestselling personal-finance author. "I Will Teach You To Be Rich".

955K

followers

0.40%

engagement

3.9/mo

cadence

Ramit has spent 20 years building the most rigorous personal-finance education franchise on the internet — Netflix show ("How to Get Rich"), podcast, book, and newsletter. ~1M IG. Best for premium personal-finance products and high-trust brand co-marketing.

best for

Premium banking and investing platformsPersonal-finance courses, books, and educationCouples-finance brand briefs

recent brand work

Netflix "How to Get Rich"
"I Will Teach You To Be Rich" book + podcast
Long-running newsletter partnerships

why they convert

Netflix and book credibility20-year career signalNewsletter-first audience monetization

Find creators like Ramit Open profile

09Mega

Haley Sacks (Mrs. Dow Jones)

@mrsdowjones

Comedic finance creator. "Financial pop star".

1.35M

followers

1.50%

engagement

3.9/mo

cadence

Haley invented the comedic-finance creator format — Mrs. Dow Jones. ~800K IG, podcast, and a long history of fintech and banking brand partnerships. Best for fintech wanting personality-led campaigns that don't feel like financial education.

best for

Fintech apps and consumer banking with personalityInvesting-curious millennial audienceLifestyle + finance crossover briefs

recent brand work

Multiple fintech and banking partnerships
Mrs. Dow Jones Show podcast

why they convert

Comedic-finance category originatorLifestyle + finance crossover audienceOwned podcast for branded segments

Find creators like Haley Open profile

10Mid-market

Kevin Paffrath ("Meet Kevin")

@meetkevin

Real estate + investing YouTube authority.

136K

followers

2.79%

engagement

3.0/mo

cadence

Kevin built one of the most-watched YouTube finance channels with daily macro-economic and real-estate content. ~700K IG. Best for real-estate platforms, mortgage brands, and brokerages targeting active investor audiences.

best for

Real-estate and mortgage brandsActive-investor brokeragesMacro-economic and market-news content sponsorships

recent brand work

Multiple brokerage and real-estate partnerships
House Hack (founder)

why they convert

Real-estate authority + brokerage licenseDaily content cadence — high impressionsActive-investor audience

Find creators like Kevin Open profile

11Mid-market

Andrei Jikh

@andreijikh

Investing and dividend-stocks YouTube creator.

128K

followers

1.85%

engagement

2.0/wk

cadence

Andrei built one of the most polished investing-education channels on YouTube — dividend stocks, ETFs, magic-show-quality production. ~500K IG. Best for brokerages and dividend / ETF platforms with budget for premium long-form integration.

best for

Brokerages and ETF platformsDividend-stock investing toolsLong-form polished sponsored content

recent brand work

Multiple brokerage partnerships
ETF and dividend-platform integrations

why they convert

Magic-show production quality — premium aestheticETF and dividend-stock authorityLong-form YouTube depth

Find creators like Andrei Open profile

go deeper

Need finance creators matched to a real brief?

This page is the curated shortcut. Influship is the full database — semantic search across millions of profiles by content theme, audience demographics, brand affinity, and recent activity.

Search live creators

Lookalikes

Expand from a creator on this list into similar profiles, weighted by content and audience.

Audience filters

Filter by audience age, gender, geo, language, and brand-affinity signals.

Brand-mention data

See which brands a creator already partners with — and avoid overlap or conflicts.

Live engagement reads

Engagement rate, recency, growth — refreshed continuously across millions of profiles.

faq

Questions buyers actually ask.

Finance creators are the latest-indexed cohort in the Influship database — many of the biggest US finance creators got their start on TikTok and are still being added to the Instagram side. Creators flagged "Live data pending" have hand-verified handles and approximate follower counts. Live data hydrates automatically once Influship indexes the profile.

Three rules: (1) creator credentials matter more than reach — work with CFP, journalists, or longtime founders by default. (2) Get a compliance review of the script before shooting, not after. (3) Avoid creators who post specific stock picks or earnings predictions on the same feed where they'd run your sponsored content.

TikTok drives discovery and viral finance content. Instagram captures higher-intent saves on educational carousels. YouTube and newsletter / podcast are where audience converts. Best campaigns sequence TikTok-led short-form with Instagram + newsletter for consideration depth.

All would be on a longer list — they're the biggest creators in the category. Influship's Instagram side is still indexing the largest US finance creators, who built their primary audiences elsewhere. We're prioritizing accuracy over completeness — and adding new profiles every week.

Yes. The Influship platform searches by content theme, audience demographics, and brand affinity. Request a demo and we'll search live against your brief.

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