Free resources
Influencer Marketing Tools
Plan campaign economics, evaluate creators and turn agreed terms into a review-ready document. Every tool is free to use without an account.
Campaign planning
Influencer Campaign ROI Calculator
Forecast buyers, CPA, ROAS, profit and break-even creator fee with transparent reach, funnel, margin, LTV and usage-rights inputs.
Open tool Campaign operationsInfluencer Contract Builder
Build a US or UK creator agreement from a versioned clause library, then export an editable document or PDF for review.
Open tool Creator evaluationEngagement Rate Calculator
Calculate Instagram, TikTok or YouTube engagement rate from public metrics and compare the result with follower-tier ranges.
Open tool Creator evaluationTikTok Engagement Rate Calculator
Calculate TikTok engagement rate from views or followers and understand how the two methods answer different questions.
Open tool