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The Goat Agency
ListedSocial-first influencer marketing at global scale
London, UKFounded 2015200+ people
About
The Goat Agency is one of the world's largest social-first influencer marketing agencies, delivering data-driven campaigns across 37+ markets with a team of over 650 specialists. Founded in 2015 and acquired by WPP in 2023, Goat has tracked over 250,000 pieces of content and 50,000+ influencer channels. Their proprietary AI tool IBEX powers campaign intelligence for clients including Dell, NIVEA, Heineken, and Unilever.
Results
Dell global influencer marketing campaign
16% engagement rate with CPM 65% lower than KPI target
NIVEA long-term brand relevance program
65M+ engagements and 3,000+ pieces of content over 5 years
Services
Influencer SourcingCampaign StrategyPaid AmplificationAnalytics & ReportingContent ProductionSocial Commerce
Industries
Beauty & FashionTechnology & SaaSFood & BeverageGaming & EntertainmentCPG & FMCGE-commerce & DTC
Details
LocationLondon, UK
Founded2015
Team size200+
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