Creator Marketing Manager, Youtube Specialist

Creator Marketing Manager, YouTube Specialist

Company Overview

Creator Match builds creator programs for the fastest-growing Tech Brands in the world.

Trusted by the world’s largest AI & tech brands, including Lovable, Notion, Zapier, Wispr Flow, Gamma, Gusto and more. We’ve also paid out millions to Tech/B2B Creators.

Who we are: A full-stack creator marketing agency (brand-side, not talent-side) that helps with end-to-end strategy through execution.

How we help Tech Brands

• Short-form creator partnerships (LinkedIn, Instagram, TikTok, Twitter/X, YouTube Shorts)
• Long-form creator partnerships (YouTube, Newsletter, etc.)
• Paid media (influencer whitelisting + boosting)
• Brand trips and IRL events
• Influencer gifting

Overview

Creator Match is seeking a Creator Marketing Manager, YouTube Specialist to lead creator-side strategy, talent selection, negotiations, and execution across YouTube marketing campaigns for B2B, SaaS, AI, and technology brands.

We’re looking for someone who understands the YouTube creator ecosystem, can identify valuable partnerships, negotiate competitive rates, and oversee successful sponsored content from sourcing through publication.

The CMM works alongside the Account Manager, YouTube Specialist, who owns client relationships, campaign objectives, budgets, and client-side success. The CMM owns creator strategy, sourcing, commercial negotiations, creator relationships, and creator-side outcomes.

Each CMM is partnered with a dedicated Creator Associate who handles primary creator-side execution. The CMM directs priorities, reviews work, manages escalations, and remains accountable for results.

Role Summary

The Creator Marketing Manager, YouTube Specialist combines platform expertise, commercial judgment, and creator relationship management to deliver successful YouTube partnerships.

This role requires a strong understanding of channel performance, sponsorship economics, long-form content, production workflows, and how YouTube differs from short-form influencer marketing.

The CMM oversees execution through the Creator Associate and supportsing Creator Coordinators and Draft Reviewers, while retaining ownership of creator-side strategy, approvals, escalations, and outcomes.

What You’ll Do

Creator Strategy & Talent Selection

• Turn campaign briefs into YouTube sourcing strategies and recommend creator mixes, formats, and approaches that fit objectives and budgets
• Evaluate channels on audience relevance, views, retention, engagement, content quality, and brand safety, not subscriber counts alone
• Direct Creator Associates on sourcing and present creator selections to clients alongside the Account Manager
• Flag competitor conflicts and exclusivity issues, and spot emerging talent and repeat partnership opportunities
• Present talent across multiple clients for YouTube expansion

Sponsorship & Content Strategy

• Advise on sponsorship formats (dedicated videos, integrations, pre-/mid-roll, Shorts), integration placement, messaging, and CTAs
• Balance brand requirements with creator authenticity and audience trust
• Recommend creative approaches, multi-video packages, and recurring sponsorships

Rates & Negotiations

• Set creator rates using performance history, audience quality, deliverables, usage rights, and benchmarks such as CPM, EMV, etc. and cost per view
• Own negotiations with creators and talent managers, covering counteroffers, packages, exclusivity, and licensing
• Approve offers, communicate budget implications to the Account Manager, and ensure terms are accurately documented

Campaign & Content Oversight

• Own creator-side execution from sourcing through production, publication, and follow-up
• Oversee production milestones and resolve delays, missed commitments, and scope changes
• Provide strategic review of scripts and video drafts, partnering with Draft Reviewers on quality and brand alignment
• Oversee verification of tracking links, promo codes, and FTC/YouTube disclosures

Creator Relationships & Performance

• Own strategic relationships with creators, talent managers, and agencies, and manage creator-side escalations
• Analyze creator-level results against channel history and benchmarks, and recommend improvements
• Identify top performers for rebooking and long-term partnerships
• Share creator insights with Account Managers and maintain accurate creator CRM records

Team Direction & Collaboration

• Direct, review, and coach the assigned Creator Associate, and delegate coordination tasks to Creator Coordinators
• Partner with Account Managers within clear ownership lines: the AM owns client relationships, KPIs, budgets, and reporting, while the CMM owns creator strategy, negotiations, and creator-side execution
• Collaborate with Draft Reviewers, Account Coordinators, contracts, finance, and leadership
• Contribute to YouTube best practices, benchmarks, training, and process improvements
• Stay up to date with YouTube trends and resources to amplify client success

What You Bring

Required

• Experience in creator marketing, influencer marketing, talent management, or creator partnerships
• Hands-on experience sourcing, negotiating, and managing long-form YouTube sponsorships
• Strong command of channel evaluation, sponsorship formats, and production workflows
• Experience negotiating rates, deliverables, usage rights, and commercial terms
• Experience overseeing sponsored content production, quality review, and creator escalations
• Strong communication, negotiation, and relationship skills
• Ability to manage multiple campaigns and direct team members independently in a fast-paced environment

Preferred

• YouTube program experience with B2B, SaaS, AI, or tech brands
• Established relationships with YouTube creators, talent managers, or agencies
• Familiarity with YouTube Analytics/Studio, CPM benchmarks, creator CRMs, and campaign tools
• Experience with multi-video packages, recurring partnerships, and paid content usage
• Experience coaching junior team members

How Success Is Measured

• Quality of creator selection and sponsorship strategy
• Competitive rates, favorable terms, and creator-side budget management
• On-time, high-quality campaign execution
• Creator-level campaign results
• Strong creator relationships and repeat bookings
• Effective delegation, coaching, and accountability
• Accurate records and cross-functional alignment

Culture & Expectations

Creator Match is not a typical 9-to-5 environment. We operate as a lean, fast-moving team supporting high-growth technology brands. Campaign demands may occasionally require extended hours, evening or weekend responsiveness, and the ability to adapt quickly as priorities change.

We value people who take ownership, communicate proactively, solve problems, and care deeply about delivering exceptional work.

You’ll have the opportunity to work on impactful campaigns with leading technology brands, help creators build meaningful partnerships, and grow alongside a team that values initiative, accountability, and continuous improvement.

Application Process

Our hiring process generally takes place in rolling two-week sprints and may include:

1. Application and Loom video screening

2. HR interview

3. Paid skills assessment

4. Hiring manager interview