AMOREPACIFIC US, INCTata Harper Global PR & Influencer Specialist (Marketing)
- Location
- New York
- Work style
- Onsite
Influship’s take
Tata Harper’s specialist role brings creator research, press materials and event support into one integrated communications team. Product send-outs and ambassador development give you a practical connection to the people telling the brand’s story. It should appeal to a beauty or wellness marketer who enjoys writing and relationship building, and wants varied experience across PR, influencer activations and the events that connect them.
About the role
The Global PR & Influencer Specialist joins the Tata Harper Integrated Communications Team in New York. This role will focus on supporting the development and execution of insight-driven communications strategies with an emphasis on PR materials development, influencer marketing and events management. Candidate should have their finger on the pulse of beauty, wellness and lifestyle influential voices. Strong communication, writing and organizational skills will help you to thrive in this role.
Job Summary
Key Responsibilities
PR support:
Lead product ordering and delivery, including inventory management across brand and partner offices
Support in development of global press materials, media and influencer lists and “always on” strategy
Daily admin responsibilities, including but not limited to inventory, supplies, and calendar coordination
Monitor industry news and social media for trends, insights and competitor activity.
Influencer management:
Identify and research potential influencers, build and manage influencer lists, assist with outreach, and track partnerships and deliverables.
Become fluent expert on influencer management platforms to build and monitor campaigns + reporting
Support management of influencer activations and brand partnerships, contracts
Lead product send outs and call-ins across media and influencer; help cultivate a network of influencer ambassadors.
Campaign and event support:
Support all event concepting, planning, vendor negotiations and timelines
On-site event support, as well as resulting reports and follow-up, as needed
Partner with Social strategy and content team to capture and where possible, help edit specific events and concepts for organic social media posting
Reporting:
Assist with tracking media coverage and influencer campaign results across key market; lead the creation and ongoing updates for monthly reports for key stakeholders
Experience with platforms such as Launchmetrics and Traackr a plus.
Qualifications
Bachelor’s Degree or higher, ideally in Communications or Marketing
Must be highly organized, detail-oriented and deadline-driven
Strong interest in developing skills in PR & Influencer Marketing (experience in both, preferred)
Must have strong understanding of the beauty space and social media trends
Must possess strong copywriting and communication skills
Proactive, self-motivated multi-tasker who thrives in a fast-paced environment.
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse workforce, and AMOREPACIFIC US, INC, therefore, recruits qualified applicants regardless of race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
