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Get Started
Articles, templates, and field notes from the get started collection.
How to Write Campaign Briefs Creators Actually Read (and Follow)
A practical guide to campaign briefs that give creators structure without killing creative freedom: the core components, a five-step workflow, the mistakes to avoid, and five format examples with a reusable template.
Elliot Padfield
How to Write an Influencer Brief (With a Template You Can Steal)
A practical guide to writing influencer briefs creators read and follow. Seven sections every brief needs, a worked example for a TikTok supplement campaign, a copy-paste template, and what to leave out.
Elliot PadfieldHow to Find Influencers on Instagram (2026 Guide)
5 methods to find Instagram influencers ranked by effectiveness, with engagement rate benchmarks by tier, fake follower red flags, and platform-specific considerations for Reels, Stories, and Partnership Ads.
Elliot PadfieldHow to Write an Influencer Contract That Protects Both Sides
Every clause your influencer contract needs, with actual contract language you can copy. Covers the 4 usage rights tiers, AI protection, mutual morals clauses, and how terms affect pricing.
Elliot Padfield
Influencer Marketing MCP Server: Search for Creators from Claude, ChatGPT, or Cursor
The first MCP server for influencer marketing. Search 5M+ creators from Claude, ChatGPT, or Cursor with natural language. Step-by-step setup guide.
Elliot PadfieldFTC Influencer Marketing Guidelines (2026)
A skincare brand ran what they thought was a clean influencer program. Contracts in place. Disclosures required. Everything by the book. Then the FTC came calling.
Elliot Padfield
Influencer Marketing for Music: What Works
68% of social media users discover new music through short-form video. That stat explains why every music marketer now talks about influencer campaigns.
Elliot Padfield
Influencer Gifting Emails: 5 Templates
Most product gifting emails get ignored because they ask for something. The typical outreach reads like a transaction, and creators can spot it instantly.
Elliot Padfield
Why Your Influencer Outreach Gets Ignored
A creator with 50K followers gets 20-50 brand pitches per week. Yours has about 3 seconds to stand out before it gets archived or deleted.
Elliot Padfield
Influencer Marketing Pricing (Updated for 2026)
One influencer charges $200 while another charges $20,000 - there's a reason for that. Influencer rates are highly variable.
Elliot PadfieldMacro vs Micro Influencers: How to Decide
Search 'macro vs micro influencers' and you'll find the same article fifty times. The real decision comes down to measurable economics rather than surface-level metrics.
Elliot PadfieldHow to Find Influencers for Your Brand
Most brands approach influencer discovery backwards. They start with follower counts and wonder why campaigns underperform. Here's the systematic approach that works.
Elliot Padfield