Category
Strategy
Articles, templates, and field notes from the strategy collection.
Beauty Influencer Marketing: The 2026 Playbook for Brands
A practical 2026 playbook for beauty influencer marketing — how to find skincare, makeup, and haircare creators, structure gifting and paid campaigns, stay FTC-compliant, and measure ROI.
Elliot Padfield
Gaming Influencer Marketing: How to Reach Gamers in 2026
How brands run gaming influencer marketing in 2026 — finding Twitch streamers, YouTube gaming creators, and esports talent, plus sponsorship formats, pricing, and the metrics that prove ROI.
Elliot Padfield
How to Find Fitness Influencers on TikTok
TikTok is where fitness trends start, but the For You page is built for entertainment, not sourcing brand partners. Here is the repeatable way brands discover, shortlist, and vet fitness creators on TikTok, from #GymTok to the Creator Marketplace.
Elliot Padfield
How to Find Food Influencers on Instagram
A practical, Instagram-specific playbook for discovering food influencers: hashtag and Explore tactics, location tags, Reels, the four creator types worth knowing, and how to vet a profile before you reach out.
Elliot Padfield
Influencer Marketing on a $500 Budget: A Startup Playbook
You don't need a five-figure budget to run influencer marketing. Here's how startups run real campaigns on $500 or less using product seeding, nano-influencers, and affiliate-first deals.
Elliot Padfield
Influencer Marketing Templates: Free Copy-Paste Toolkit (2026)
A single library of free, copy-paste influencer marketing templates — outreach emails, contracts, UGC briefs, vetting checklists, and budget planners — each built for a specific stage of a real campaign.
Elliot Padfield
Influencer Outreach: The Complete 2026 Guide (Templates, Sequencing & Tools)
A step-by-step influencer outreach system for 2026: where to find creator contacts, a 4-touch sequence that actually gets replies, copy-paste email and DM templates by scenario, the tools that scale it, and the response-rate benchmarks to track.
Elliot Padfield
Influencer Outreach Email Templates for Product Seeding (Copy-Paste)
Eight copy-paste influencer outreach email templates built for product seeding — cold first contact, the gifting offer, follow-ups, and the paid-partnership pitch — with subject lines, personalization tokens, and reply-rate notes.
Elliot Padfield
Micro-Influencer Contract Template (Free, Copy-Paste Clauses)
A free micro-influencer contract template with copy-paste, plain-English clauses for gifting and flat-fee deals — deliverables, usage rights, exclusivity, FTC disclosure, and payment terms — plus a link to a fill-in-the-blanks builder.
Elliot Padfield
Performance-Based Influencer Marketing: The 2026 Guide
Flat fees are giving way to commission, CPA, and hybrid deals. Here is how performance-based influencer marketing actually works, the conversion rates to expect, and how to find creators who will take a revenue share.
Elliot Padfield
Best UGC Video Platforms for Digital Marketers (2026)
A marketer-focused breakdown of the best UGC video platforms for 2026 — built around paid-social performance, creative-testing volume, and sourcing speed.
Elliot Padfield
Brand Partnerships & Collaborations: A 2026 Guide for Brands and Creators
The complete 2026 guide to brand partnerships and collaborations: the types (sponsorships, co-branding, affiliate, ambassador), how to find and structure deals, pricing, contracts, and standout examples.
Elliot Padfield
Companies Looking for Brand Ambassadors: How to Find (or Become) One in 2026
The dual-intent guide: how brands find and recruit brand ambassadors in 2026, the types of companies actively hiring them, and how creators get discovered for these programs.
Elliot Padfield
How to Find Tech Reviewers on YouTube (2026 Playbook)
Finding the right tech YouTuber to review your product is part search craft, part vetting discipline. Here is how to surface relevant channels with search operators, suggested-video chains, and Social Blade, then evaluate them on view-to-sub ratio, retention, and CPM before you ever send an email.
Elliot PadfieldNano Influencer Marketing: The Complete Guide for 2026
Nano influencers (1K-10K followers) deliver 4-6x the engagement of macro creators at a fraction of the cost. How to find them, what to pay, and how to run a nano program at scale.
Elliot PadfieldInfluencer Whitelisting: What It Is, How It Works, and What to Pay
Whitelisting lets brands run paid ads through a creator's handle. How it works on Instagram and TikTok, what it costs (20-25% of base rate per month), and the contract clauses you need.
Elliot PadfieldHow to Build a Brand Ambassador Program (Step-by-Step Guide)
Step-by-step guide to building a brand ambassador program. Covers compensation models, onboarding, content expectations, and measurement. With real examples from Lululemon, Gymshark, and Red Bull.
Elliot Padfield